Director Profile
Meet the Expert
Behind Hitomi
Mrs. SE Khoo
Founder & Director
Hair Transformation Specialist
For over two decades, Mrs. SE Khoo has dedicated her career to helping clients achieve healthier, more beautiful hair through personalised consultations, technical excellence and continuous professional education.
Professionally trained in Singapore and committed to lifelong learning, she combines international techniques with deep expertise in Asian hair to deliver timeless, confidence-building transformations.
20+
Years of Professional Experience
2007
Hitomi Hair Salon Established
10,000+
Happy Clients Served
4.6 / 5
Customer Rating
Singapore
Professionally Trained
Professional Philosophy
Beautiful Hair Begins
With Healthy Hair
“We believe beautiful hair is never created by chance. It begins with understanding each client, protecting the integrity of their hair, and delivering honest recommendations through professional craftsmanship.”
Every service is designed not only to create beautiful results today, but to ensure healthier, stronger hair for years to come.
— Mrs. SE Khoo
Founder & Director
Professional Journey
Two Decades of Craft
2001 – 2002
Professional Hairdressing Education
Completed the Professional Diploma in Hairdressing at Jean Yip Academy, Singapore. Developed comprehensive expertise in haircutting, styling, consultation and salon craftsmanship.
2006
National Technical Certification
Awarded the National ITE Certificate in Hairstyling by the Institute of Technical Education (ITE), Singapore — nationally accredited technical competency in professional hairstyling.
2002 – 2005
Advanced Colour & Technical Education
Continued professional development through internationally recognised programmes with Goldwell Professional Haircare and KPSS Academy Singapore — Professional Foiling, Designer Foiling, Artistic Colouring, Advanced Colouring, Colour Correction, High Lift Blonde Technology and Topchic Highlight Colour Systems.
2007
Founded Hitomi Hair Salon
Established Hitomi Hair Salon with a vision of bringing personalised consultation, a healthy-hair philosophy and premium salon experiences to Kota Bharu.
Today
Trusted Hair Transformation Specialist
More than twenty years of experience. Thousands of successful transformations. A reputation built on professionalism, trust and continuous learning.
Professional Credentials
Certified. Continually Trained.
A curated selection of professional qualifications and advanced training completed with internationally recognised academies.
Specialisations
Craft & Expertise
Hair Transformation
Hair Consultation
Asian Hair Specialist
Hair Colour Specialist
Balayage
Japanese Precision Cuts
Keratin Treatments
Hair Health
Scalp Care
Hair Restoration
Why Clients Trust Mrs. SE Khoo
Expertise You Can Feel
Every visit is guided by two decades of training, thousands of client transformations, and an unwavering commitment to hair health.
- Professionally trained in Singapore
- More than 20 years of industry experience
- Nationally certified hairstylist
- Advanced Goldwell colour education
- Specialist in Asian hair
- Personalised consultations
- Health-first hair philosophy
- Continuous professional development
- Precision-driven craftsmanship
- Trusted by thousands of satisfied clients
“
Beautiful hair isn’t created by chance.
It is achieved through expertise, understanding and genuine care.
Mrs. SE Khoo
Founder & Director · Hair Transformation Specialist
Client Voices
In Her Clients’ Words
“Mrs. SE Khoo immediately understood what suited my face shape. The consultation alone gave me complete confidence.”
“My hair has never felt healthier. Her advice was honest, practical and incredibly professional.”
“I travelled from another state because of Mrs. SE Khoo's reputation, and the experience exceeded every expectation.”
Personal Consultation
Place your hair in expert hands.
Book a personal consultation with Mrs. SE Khoo and experience the difference two decades of craft can make.